Gewählt is a small streetwear brand. Each one of our customers are mainly Chosen by their friends through word of mouth, hence the German word, ausgewählt; but Gewählt just sounds better. Creating an intertwined German & English brand has always been a dream for us. This promotes German culture in Wisconsin, which has many German descendants. Gewählt was created as a small, unique clothing brand established in 2023. Gewählt's purpose is to create a feeling of exclusivity with the customer, and bring a positive aura to everyone that wears our clothing and those with exposure to the brand.

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